Must Win, LLC

All Star Strategic Consulting, Design, & Engineering for Every Screen in the World.

We Help Clients Big and Small Create Winning Products


  • 3 Fortune 100


  • 14 VC-Backed


  • 16 Pre-Funding

Must Win’s team of All-Star engineers and designers has worked with 3 Fortune 100 companies, an $8 Billion Hedge Fund, 14 VC-backed companies (including 3 YC Companies and TCDisrupt Battlefield presenters), and 16 Pre-funding clients.

How much do these clients love us? Over 70% of our clients re-engage us within 12 months!

Expert Engineering and Product Consultation



In 2014, our clients voted us Best in Breed for Technical Skill, Product Conceptualization, Communication, and Overall Value. See the full 2014 Client Survey Report.

Must Win has pioneered a new style of Strategic Consulting called, “Hack Week.” It’s a hyper-focused engagement where our experts work with your project owner(s) full-time to collaborate, create, and iterate. This provides an intensely tight feedback loop and produces amazing results!

“It took us 2 months of working with another firm to get to where we got on day one of our Hack Week with Must Win.” - Keith Chambers, Project Manager, Cisco Systems

All Stars on Your Bench When You Need Them

Our team was founded by early Yammer engineers with a shared ethos of rapid design and development followed by measurement and informed iteration. Since then we’ve added some of Silicon Valley’s brightest engineering and design stars to our roster to build a team of multi-talented, product-centric, design and engineering experts.

You want to partner with team that knows how to succeed. Our stars will not only do what we were asked, but we’ll also be there to advise you on how we think you can improve your product while we’re at it.

Learn more about Our Team of All Stars.

Can’t Afford to Lose? You Can Afford Must Win.

In 2014, our clients rated us “Best in Breed” in Overall Value and “Better than Average” in Cost. You might have expected that we deliver great results, but at “Better than Average” cost?

There’s more to cost than hourly rate. It’s also a function of the number of hours it takes to do something, how well you anticipate problems, and the trade-offs you make to complete a project’s business objectives while staying on budget.

On average we’ve delivered for our clients at 7% under budget, and 83% of our projects have been shipped under or on budget.

Scoreboard Provides Unrivaled Customer Transparency

Must Win loves improving businesses through technology. We don’t just do this for our clients, we do it internally as well! We built Scoreboard to make it easier to track time, employee utilization, profits, and make invoicing more simple.

Scoreboard also makes it easy for clients to see who’s working on what in real time, check their budget progress, view and pay invoices, and more!

Victory is Contagious, Just Ask Our Clients

  • “Must Win helped us accomplish something many said wouldn’t be possible, build a brand new, dynamic website in under a week. Not only did they complete it in time, but also completed important additional features!”–  Adam Pisoni, Co-Founder, Yammer

  • “Must Win defied the idea that tech projects are never completed on schedule or on budget. Better yet, they built an awesome MVP, bringing to bear keen consumer product instinct as well as deep engineering chops.”–  Charles Best, Founder, Donors Choose

  • “Must Win helped CoTap launch months ahead of time with amazing funding terms. Their team designed and developed a great native iOS prototype that really showed off our product vision.”–  Jim Patterson, Founder, CoTap

Our Net Promoter Score: 85

The NetPromoter system is based on the idea that every company’s customers can be divided into Promoters, Passives, and Detractors. Customers rate their likelihood of recommending your company. Promoters (9-10) count toward your score, Passives (7-8) do not, while Detractors (the rest) count against it. Then your total is averaged by the number of responses.

Our 2014 score of 85 ranks in the top 7th percentile of all companies worldwide with an average customer response of 9.4 out of 10!

Want to Win? Hire Silicon Valley’s All-Star Consultancy!

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