Must Win is an elite team of Silicon Valley consultants that specializes in rapid conceptualization, design, and development of new web and mobile start-ups.

Our Story

When Mike and Wil, the founders of Must Win, exited from the sale of Yammer ($1.2 Billion to MSFT,) they were offered positions as co-founders at various new VC-backed startups. Having worked for lots of startups (both good and bad,) and having some idealogical differences with the mainstream tech scene, they opted instead to found a company with no investment capital where they could call their own shots, do what they do best, and run the company the way they felt tech companies should run.

With experience doing everything from product conceptualization to scaling large apps and a shared ethos of product-focused design and development they are adept at helping early stage and pivoting products speed up their results. They have a talent pool of over 16 full time and contract staff built of US-based over achievers with a wide array technology stack expertise including Python, Ruby on Rails, Node, Native iOS, and more.

Mike and Wil are vocal about issues in technology including diversity, management methodologies, design and engineering process, lean startups and other pragmatic approaches to creating/running a startup.

Press Contacts

Wil Everts (Founder)
User Experience, Product Management, Diversity, Culture
Mike Ihbe (Founder)
Engineering Management, Team Structure, Technology, DevOps


We have a mission to help create a more sustainable & diverse tech ecosystem.
Must Win has sposored three Code2040 Fellows in the last two years. We've evangelized Code2040 on our blog and within our network, paid over $50,000 in donations and intern salaries, and hired our only fellow to graduate college thus far full time.
Visit the Code2040 website
Must Win frequently funds tech-related classroom inititives on DonorsChoose with a focus on rural and inner-city areas that are underserved. We also offer incentives to past clients for filling out surveys, etc. whereby we donate additional funds to DonorsChoose.
Visit the DonorsChoose website

Must Win Stats and Information

Founded on 12/7/2012, Must Win has been profitable since 1/20/2013, has grossed over $2.5 Million, and has no investors.
In 2014, our clients rated us “Best in Breed” in Product Concept, Technical Skill, Communication, and Overall Value. View report.
We have worked on over 50 projects with 4 Fortune 100 companies, over 14 VC-backed companies, and more than 16 Pre-funding clients.
We’ve delivered 83% of our projects under budget, averaging a savings of 7% from estimates since launching in 2012.
Over 70% of our clients re-engage us within 12 months.
Our 2014 NetPromoter Score of 85 ranks in the top 7th percentile of all companies worldwide.